I wrote this back in 2007 when I covered Jerry Jones coming to UCA to speak... I just happened to find it today and thought it was funny.... and a little bizarre. Look where the Cowboys are now! When I went to tour the stadium they told me... the former stadium was 800,000 square feet... can you guess the size of the new one?! 3.2 million square feet! O.M.G! Anyway, here's my paper.
Alex Hale
April 20, 2007
Jerry Jones Speech
The University of Central Arkansas welcomed Jerry Jones, owner of the Dallas Cowboys, to campus as part as the Centennial Lecture Series.
Before Jones was brought to the stage by President of the University Lu Hardin the crowd learned Jones was a member of the Dallas Sports Hall of Fame, Texas Business Hall of Fame and was being inducted into the Arkansas Sports Hall of Fame just hours after leaving UCA. As Jones walked on stage he received a standing ovation from the crowd.
Jones called President Hardin back on stage and presented on behalf of the Dallas Cowboys a football helmet to the university, staff and football team.
Jones then began to explain some of the influences on buying the Dallas Cowboys in 1989. He explained when he was living in Little Rock, his son and him traveled to Cabo San Lucas and as he was “having fun” on the beach he read the Dallas Cowboys owner was going to sell the team. He then picked up the phone from Mexico and said, “I think I’m going to die but if I live I’m going to come back and buy the Dallas Cowboys!”
That’s just what Jones did. In 1989 he purchased the team for 155 million dollars, this was the most anyone had ever paid in the history of sports.
At this time Texas Stadium had 115 new suites and five were occupied. Thirteen percent were foreclosed and owned by the FDIC. Jones stated, “This really was America’s team, America owned half of it.”
Texas Stadium was losing one million dollars a month and $100,000 a day just to open the doors. But for Jones it was about motivation, not money.
To this day Jones says he doesn’t feel like he owns the team, he wants the fans to own the team.
The first year into Jones ownership the Cowboys won one game. The second year they won seven and all Texas Stadium suites were sold. Jones then found out about sponsorships and was sponsored by American Airlines. He took the visibility and ran with it.
Jones sought visibility with the Salvation Army and started the Red Kettle Campaign after players had been caught making bad decisions and the Cowboys got bad press. Jones paid one million dollars of his own money to keep the cameras on the field for 15 minutes during half-time on Thanksgiving Day.
During this time they would raise money for the Salvation Army. In ten years they raised three quarters of a billion dollars more then the Salvation Army could have raised without the Cowboys.
Today the Dallas Cowboys were in four of the five top shows on television, with the fifth being Dancing with the Stars with former Cowboy Emmett Smith.
In closing Jones talked on how he wrote the book on feeling sorry for himself. He gave up worrying about trivial things which helped him to be happy. He obtained the mind set on how long and hard can we go and challenged the audience to do the same.